Dragonfish is used to power both 888 and white-label brands such as 888Ladies, Wink Bingo, Bingo Street, Red Bus Bingo, Bingo Loft, Bingo Fabulous, Posh Bingo and Tasty Bingo. What other brands does 888 own?įrom an online bingo perspective, 888 operates one of the largest bingo networks in the UK. However, although Betfred’s Fred Done was pipped to the post, he remains eager to acquire the William Hill betting shop portfolio from the successful bidder if 888 is prepared to sell it. It seems as though the deal will go through, even though 888 has not released an official statement at the time of writing. Why is Caesars selling its William Hill assets?ĭespite being eager to acquire the William Hill portfolio, a wish that the company realised back in April 2021, it was always clear that it intended to sell any non-US assets.

When the bidding war began, several other famous names were also in the running, including Advent International, Tipico, Fred Done (the owner of Betfred), Kindred, Entain and Betsson.

According to the British media, 888 Holdings has put in a successful bid at auction to purchase William Hill’s UK and European business assets from the American gambling giant, Caesars Entertainment.ĭeutsche Bank was in charge of coordinating the sale which includes both online and offline products like Mr Green, and more than 1,400 high street betting shops.Ĩ88 Holdings offer of over £2 billion saw it outbid that of Apollo Global – a private equity firm based in the US and one of the front runners for the original William Hill purchase earlier this year.

888 buys william hill